Evaluation
The project on war on want was a five week project to produce a Ad-shel poster on the war on want charity and a money saving advertisement idea to go along side the poster design. This project started with a talk from war on want to give us some information on their aims and what they are all about. I had not heard of war on want beforehand and the talk gave me some good insight into the charity and how passionate they on what they do for disadvantaged people. The facts given about the working conditions of the workers and the lack of knowledge they have to their human rights have helped me to try and create a poster design that will promote war on wants efforts and cause.
I started by doing some more research into war on want mostly from their website and the newsletters on their campaigns. This helped me to get a feel of their identity and what they wanted to achieve from a Ad-shel poster design. On of their popular campaigns was “Love fashion Hate sweatshops” which they also talked about when the came to the university as the deal with quite a lot of political issue and want to improve the condition of workers not just get rid of sweatshops. I then did some general research into a select few of the other charities so that I could see how they advertised and how they got their particular charity recognised by the public. This help me to see what charity adverts were out there and what they added into the adverts.
The idea generation for this project was helped by the research done on war on want as after reading the different campaigns that war on want are apart of, I could then start to narrow down the different routes and choose a theme for the Ad-shel design. The experiments I’ve done on my chosen idea each helped me to slowly develop and refine my visuals. The tutorial discussions helped to bring different ideas and pushed me to explore different thing. The feedback from my class mates also helped in seeing how a younger audience thought about my ideas and their input helped on the thing I had not considered.
I’ve gone through many stages of development to see what thing would look like, from doing illustrations to moving on to computer based developments. In the end I’m happy with the final visual produced for this project.
The final poster design is a simple visual of four plain tags that and text asking and informing the viewer about wan on want and the sweatshop issues. This idea is that the background of the poster would be seen so that the street/location of the bus stop could be seen through the poster. They idea of the poster is to get people more aware of the issues they have heard but not really thought about. And to help advertise what war and want’s cause by encouraging donations or support.
I believe that final visual works as a poster advertising war on want and the issues of sweatshops. I like the fact that after all the experiments the visual has been watered down to something more subtle and interesting to look at. The simplicity helps with the fact that people are not always at bus stops for a long period of time and with a quick glance the viewer could read the facts and take in the message easily. The poster also is in keeping with War on wants identity with the logo and the use of black, white and red in the poster, which is one of the ways to help war on want be recognised. This is a technique that many adverts use. The poster is also effective in the way that my 2nd dimension is also based around tags and when people see the tag, colours and war on want logo that can immediately begin to associate war on want with these sweatshop free clothing brands. This would help war on want get more publicity and gain supporters from people shopping at these shops and looking at their website which is stated in both the poster and the tags.
Over al in this project I believe I have improved in my time management and organisation skill from the first project. I was able to produce ideas and visual in time for tutorials and crit’s so to get feedback that helped me to further improve my visual. I may need to produce a couple more thumbnail ideas before choosing one to take forward so that I can explore different option and choose the best. However I do believe that the overall finished visual is effective in it message and engages with the viewers as its asked a rhetorical question that most people have to think about and may not even know the answer to. So ensuring that they would be intrigued and browse the war on want website for answers.
I believe that in this project I’ve made some improvements to my way of working and thinking. For the next project I would like to continue my process of development as that really helped me a lot in this project as a way of trial and error the support and advice from the tutors have definitely helped the development the poster design as they the posed questions I have not taken into consideration. I hope to gradually improve my skill through the series of projects and try to take the feedback given into my next project.
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